The Most Attractive Japanese Souvenirs Award Competitions
The Most Attractive Japanese Souvenirs Award Competition is held every year since the Visit Japan Campaign was launched. The goal is to promote regional brands through the fostering and discovery of appealing Japanese souvenirs, while encouraging travel to Japan by communicating the appeal of Japan through these souvenirs. The souvenirs are selected for quality and design as seen from the perspective of visitors to Japan.
The said Japanese Souvenir Contest is held as part of the Visit Japan Campaign (VJC) project, with the aim of further enhancing Japan’s appeal and boosting regional brands by promoting the nurturing, discovery and development of the souvenirs of Japan.
The judging committee includes members of Japanese experts and members from the 12 countries and regions targeted by VJC, determined Japanese souvenirs attractive to international travelers by category and region.
The Japanese Souvenir Contest’s Three Categories:
Traditional Japan
Cool Japan
Luxury Japan
The Judging Committee Members at Work
The award-winning products for the Japanese Souvenir Contests are being sold at the Narita International Airport, Kansai International Airport, Haneda Airport and Central Japan International Airport as well as other locations.
To know more about the screening process, please go to Screening Procedures.
For list of the 2010 Japanese Souvenir Competition winners, please visit the 2010 Souvenir Competition Winners section of this site.
The Visit Japan Campaign already started collecting entries for the 2011 Japanese Souvenir Competition, for more information about this event, please visit the link above.
